In five years' time, how would you like people to describe your company?
How do you think they would describe your company now?
To bridge the difference, what changes can you make to the way you operate or your relationships?
For 'people', try:
- Your customers.
- Your competitors.
- Your team.
Some clarity can come from stepping back to look at yourself from a third-party position.
The answer might say something about your personal drive, or culture shared within the business. Is everyone aligned to the same aims?